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Resume

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It’s-a me, Rachido.

As an employee: I am a dedicated, loyal, focused and fast-learning being who never stays in his comfort zone.
As a colleague: I highly value team-work, positivity, laughter and innovative ideas.
As a person: I’m fond of video games, esports, travels, Japanese Culture, new ideas (TED, HBR etc.), leadership and management, workplace topics and much more.

In short: a highly passionate individual who lives and strives to learn and get better.

Experience

Senior PR Manager – Bigpoint GmbH – Hamburg (Germany) – Since July 2016

  • External Communication/PR
    • Produce and develop PR plans from a strategic and tactical viewpoint in order to maximize impact on campaigns, at a global and local level
    • Develop and maintain departmental processes to streamline and improve output from communication department
    • Develop and improve tracking solutions to monitor impact of PR activities on Corporate and Product levels
    • Maintain strict budget control over Communication Activities
    • Work with local teams to find new PR opportunities
    • Act as the first point of contact for all external media outlets
    • Manage external agencies
    • Organize Press Tours, Studio Visits, PR Events and Internal Events

 

  • Change management
    • Help top management with the new culture definition and its implementation
    • Counsel top management on how to communicate their vision to employees through different channels
    • Develop and maintain departmental processes to streamline and improve output from the internal communication department
    • Produce and develop internal communication plans
    • Increase transparency and information sharing at an internal level
    • Maintain strict budget control over internal communication activities
    • Manage 2 communication managers

 

  • Consulting for our Chinese products
    • Help with the implementation of the Chinese PR department in a global structure (streamlining)
    • Support the development of international plans for the YOOZOO products
    • Creation of best practices

 

EMEA PR Specialist – BANDAI NAMCO Entertainment Europe – Lyon (France) – January 2014 to June 2016

  • Develop and raise the awareness around BANDAI NAMCO Entertainment titles:
    • Create, implement and execute international PR plans
    • Exchange on a daily basis with our teams in Japan, North America and EMEA
    • Work hand-in-hand with marketing, digital, community, PMATs and production
      teams
    • Create content: press releases/media alerts (in English), press kits, specific
      content for our brands’ websites etc.
    • Organize press tours – in Japan and Europe
    • Organize press events and meet press/influencers: gamescom, E3, Tokyo Games Show, Japan Expo, Paris Games Week, Milan Games Week, Salon del Manga etc.
  • Manage BANDAI NAMCO Entertainment Europe PR performance enhancement and monitor the industry’s activity:
    • Create & apply new methods to help our territories analyze the output of our
      actions and create PR reports & Post-Mortems
    • Implement new tools to enhance the productivity of our partners
    • Create “Best Practices” & “Welcome Kit” for PR
    • Review and assess our competitors’ communication
  • Manage PR performance of multiple million-seller brands (DARK SOULS, TEKKEN, NARUTO, DRAGON BALL Z etc.)
  • Manage & develop Corporate Communication
  • Manage, challenge and train a team of Interns
  • Train new recruits in the department
  • esports project owner on NARUTO SHIPPUDEN Ultimate Ninja Storm 4

 

EMEA PR Intern – BANDAI NAMCO Games Europe – Paris (France) – June 2013 to December 2013

  • Manage games: Naruto Shippuden Ultimate Ninja Storm 3 Full Burst, One Piece Romance Dawn, Young Justice: Legacy, Monster High 13 Wishes etc.
  • Build and adapt PR strategies  to EMEA markets
  • Create press releases & media alerts
  •  Create and develop new tools for PR reports
  •  Help organizing press events (such as NBGE – Manga Press Tour 2013)
  • Provide specific content to local teams
  •  Contact with local PR managers and brand/product managers
  •  Create assets (Videos & Screenshots)
  • Review and assess competitors’ communication

 

Assistant Online Poker Manager – LB Poker – Paris – January 2011 to June 2011

  • Enhance the online poker offer
  • Create poker promotions for “Française des Jeux” games
  • Create the loyalty program
  • Write & edit the internal newsletter
  • Review and assess competitors’ communication

 

Affiliate & Poker Manager – ChanceRoom – Paris/Bruxelles – September 2009 to March 2010

  • Manage a portfolio of affiliates
  • Create campaigns for affiliates (CPM, CPC, CPA)
  • Manage the poker room budget
  • Create the loyalty program
  • Create new tournaments and offers

 

Journalist – eSportsFrance.com (Oxent) – Troyes/Paris (France) – March 2004 to November 2007

  • Create content (news, livescores, interviews)
  • Create “Portraits” (Long interviews and facts with famous video-games players)
  • Cover events such as Electronic Sports World Cup, Gamers Assembly etc

 

Skills

Main

  • Passion and expertise for video games
    Creativity
  • Interpersonal communication skills and team-player in international environments
  • Analytical mind & ROI Driven
  • Project Management
  • Budget Management
  • Event Management
  • Productivity Tools
  • IT & MS Tools
  • English – Fluent
  • French – Native
  • Arabic – Fluent
  • Spanish – Basic communication skills

 

PR & Communication

  • Integrated Campaigns
  • Inbound PR
  • Gamification
  • Public Relations
  • Press Relations
  • Experience in developing out-of-the box and adapted PR Plans for a region as large and complex as EMEA
  • Vocus, Engagor, Digital Xtra & Press Xtra tools
  • Copywriting & Content Creation
  • Digital Communication
  • Newsletters

 

Marketing

  • Digital Marketing
  • Marketing Strategy
  • Brand strategy
  • Market Analysis & Benchmark
  • Customer Loyalty & CRM
  • Content Marketing & CMS Experience

 

Education

  • MBA/MSc in Change Management & Company Organization – ISG Paris – October 2012 to July 2013
  • Master’s Degree in Communication & Media Studies – IDRAC Paris – September 2008 to June 2012

 

Interests

Video games

  • esports
  • Video games business
  • Video games history
  • Retro games
  • Music in video games

Culture

  • Leadership & management
  • Workplace & efficiency
  • Japan
  • Ancient Greece & Rome
  • New technologies

Sports

  • Football
  • NBA